The Bolex System - Text 2
This striving for universality was also connected to the need to distribute the equipment beyond the country’s borders. The effort put into creating robust, flexible and portable projectors corresponds to the needs of a market pictured from the outset as global. The two-format projector became available internationally in 1932, for example at this shop in Casablanca, where the Paillard name, still associated with “general supplies for talking machines,” took on new meaning with the Bolex brand, freshly affixed to the shop window. The Paillard company, used to lending an ear to the rumblings of the world, was attentive to the rise of nationalism but continued to export to foreign lands, such as the Germany of the Third Reich, which equipped its schools with film projectors in 1934.
