Time Codes - Text 9
Thus the earliest users and champions of time coding worked in the audiovisual industry. In the late 1970s, the head of film at the SFP, Paul Bonnefond, outlined the possibilities of this system.[16] Time coding was in keeping with the principle of automation, making it possible to improve profitability and provide the highest degree of reliability: the disappearance of the clapperboard saved film stock, while the automation of the process of linking sound and image did away with certain manual operations (such as measuring footage). When in 1989 it offered dual time coding, both as time codes and clear marking,[17] Aaton was adapting to the evolution of filmmaking practices and to the existence of complementary technologies in film and video,[18] thereby meeting in particular the expectations of the television industry (telefilms and television series), advertising, industrial films and, to a lesser extent, documentary cinema.[19]